Lucy Kirui

Director & Founder

A business leader and entrepreneur, is the co-founder of Greene Edge Digital Africa Ltd. She is passionate about bringing innovative business solutions to address social challenges that foster enterprise growth.

Over 10 years provide professional experience helping technology start-up companies enter the Kenya market and successfully build and set-up their business in the Kenya and East Africa region. Lucy holds a Bachelor of Science Degree from the University of Nairobi. She is also graduate of Marketing Society of Kenya Program, and USAID Africa Leadership for Food Security Program.

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Paul Asura

Managing Director

A seasoned professional leader in business systems support and customer value creation across various spaces including agriculture, international civil service (UN) , telecoms (Safaricom PLC), technology (Leopard Group), hospitality and retail sector.

Over 25 years grown from employee, managerial leadership to entrepreneurship and joint venture management. Paul holds a BSc in Engineering, MSc in Management, and is active through development and participation in several professional, social, mentoring and knowledge building organizations.

Justus Njeru


Justus is an expert advisor at Green Edge Digital Africa. He has vast experience in agricultural technology support implemented at various financial institutions for various donors. Has a proven track record in implementing financial product development assignments, experience in strategy development, market research and assessments.

He holds a BSc in Agriculture Resource Economics and an MBA in Strategic Management.