Why Choose Us

We Unlock Our Farmers Potential With Data Driven Decisions and Digital Tools For Maximum Farming Efficiency

Our approach to farming involves utilizing digital tools and data-driven decision making to fully unleash the potential of farmers.

Closeup shot of a man looking at cabbage growing in his organic garden

Green Edge Digital Africa Ltd is a social enterprise company connecting ecosystem players in the Agri-Food space through fostering collaboration to build and deliver solutions that create sustainable digital-driven growth for small holder farmers.

Meet Our Team

Our team have been in the information, communications and development space, and especially in Agriculture – both as consultants and providers working with existing solution providers.

Team 01

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Director & Founder

Lucy Kirui

A business leader and entrepreneur, is the co-founder of Greene Edge Digital Africa Ltd. She is passionate about bringing innovative business solutions to address social challenges that foster enterprise growth.

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Team 02

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Managing Director

Paul Asura

A seasoned professional leader in business systems support and customer value creation across various spaces including agriculture, international civil service (UN) , telecoms (Safaricom PLC), technology (Leopard Group), hospitality and retail sector.

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Team 03

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03

03

Managing Director

Paul Asura

A seasoned professional leader in business systems support and customer value creation across various spaces including agriculture, international civil service (UN) , telecoms (Safaricom PLC), technology (Leopard Group), hospitality and retail sector.

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What we do?

Our mission is to support emerging markets leverage digital solutions to drive social enterprise development.

Through building collaboration partnerships within the digital ‘Agtech and FinTech’ technology and Agri-Food sector, we create, build and scale digital-driven concepts and solutions that support small-holder farmers access resources to create growth.

Drive cost effective access to agronomic extension advisory services, affordable farm inputs and services, financial services, markets, linkages to off taker markets.

Create farmer growth in productivity, revenues and incomes.

For over a decade, Green Edge Digital Africa has remained at the forefront of agribusiness digitization by facilitating the utilization of digital applications. Our focus is on strengthening smallholder farming value chains.

We promote platforms that connect farmers to extension services, input service providers, markets, and financial services. Through:

How we do It?

Design of viable Digital-driven commercial solutions

  • Collect, connect and analyse last mile data to generate insights and create viable digital-driven commercial concepts that deliver value to small-holder farmers
  • Identify solutions that drive demand and revenue diversification for commercial stakeholders.
  • Design business models, validate and execute go-to-market strategy.

Connect, build commercial partnerships and operations systems.

  • Establishment and management for profitable commercial partnerships within the Agri-Food sector by collaborating with Agritech and Fintech partners. Our goal is to bring validated solutions to market that will drive growth and success for all involved parties within agriculture value chains.
  • Setup operations infrastructure to manage product fulfilment.

Accelerate solution adoption

  • by identifying, connecting and building stakeholder networks that accelerate customer acquisition, including farmer-facing networks, last-mile distribution agents amongst others.

Our Partners

When we say that "we are proud of our partners," we acknowledge the hard work, commitment, and contributions of those we work with

FAQS

Have any questions?

Digital agriculture refers to the use of digital technologies and data techniques to improve various aspects of agriculture, including crop management, livestock production, and farm operations.

It typically includes features such as weather information, crop and soil management advice, market information, and access to financial services.

Green Edge creates partnerships with local agents and farmer groups to discuss and train on the mobile app and applications. The agents then use the app to introduce and recruit farmers.

We can work with most agricultural commercial crops and marketable food crops grown by small holder farmers. An active project is in Irish potatoes value chain zones within Kenya.

An internet enabled smart phone for agents. For farmers either a smartphone with internet or feature phone with SMS and USSD will work.

Access is normally through a local farmer service centre organisation or group agent through a systematic onboarding process.

We provide access to up-to-date agricultural information, resources, and tools, a digital agriculture platform can help smallholder farmers make more informed decisions about their farming practices. This can lead to improved yields, increased profitability, best practice farming and more sustainable farming practices.

We work with partners who are reputable agricultural organizations, extension workers, input suppliers and other experts to provide accurate and reliable information.